The theming of the first LEGO Sets are all based around replicating buildings seen in a small town. With this year being the 65th anniversary of the Lego System, it seems like a great time to look back at the first ten LEGO sets ever produced. One is that the set was white and blue in coloration rather than the red and white coloration of the rest of the Town Plan theme. Despite the advertising industry falling over itself praising LEGO’s latest “creative” ads (more often than not a leaked sample or test ad from an agency bidding on the LEGO Group’s business, and not an actual ad you’ll ever see LEGO use), I believe that the real advertising that children and parents see does reinforce gender stereotypes and traditional gender roles. The Lego System saw a major shift in how LEGO Bricks were sold. Instead of just selling the bricks themselves, the company would sell the bricks in sets that would come with instruction on how to build a certain building out of the bricks. The line wasn’t successful, the shelves are always well stocked with Friends boxes and many retailers never orderred the later releases because they just didn’t sell like other Lego product. Like David, I have a lot more problem with LEGO’s marketing today than I do with their core set designs. The set itself would come with two plastic VW Beetles that could be placed on display within the Auto Showroom itself. The late Heather Braaten summarized the initial AFOL consensus nicely, in a comment on our original post: I think this is as close as LEGO has ever been to getting it right when it comes to targeting the young female demographic. I’d like to thank the sane minds in LEGO that figured out that in order to sell sets to both girls and boys, the sets have to have some good construction involved. It's telling that despite churches being a common piece of medieval architecture, LEGO's long-running Castle theme features no church or cathedral sets. If nothing else, Lego are being unfairly singled out. They are providing a quality product to a new segment of kids and increasing their sales while doing so. As a (sorta) adult male, I thought this set was a brilliant combination of science and girly flower-power. Unlike later LEGO Boats, these sets could not float on water. I will buy Friends sets for my sons and also if I have a daughter, because once they build the set I know that they are going to take it apart and build infinite other things with the pieces anyways…It is all about sparking that creativity! He just wants an army of figures to fight with. The set likewise comes with a plastic Esso branded Bedford Tanker that was released the previous year by itself. Even before most of the figures became men, Lego created the whole bad guy vs good guy thing, which is mostly a male way of thinking. I was surprised to find every store virtually robbed of the Sets. I’ll readily admit that LEGO Friends sets really aren’t my thing — I’ve bought a few to see what the fuss was about, and picked up a few more for parts in interesting colors. 36 The Friends sets aren’t just her own sets – they’re obviously not made for her brother at all. In 2012, LEGO introduced the Friends series, a colorful collection of scenes focused on the exciting lives of five friends: Andrea, Olivia, Stephanie, Mia, and Emma. What I’m saying is that LEGO could make Barbie LEGO for all I care, but I wish they could also cater to regular LEGO builders, that just happen to be girls. Friends didn’t fail. If purple boxes and named minifigs is what it takes, so be it. I’m not shy about calling social injustice when I see it, and I’ve posted about marriage equality, pacifism, racism, and so on. Are the dolls not all sold in pink boxes? They want a girl Dino Hunter or a girl recycling truck driver. I have nothing against the Friends line and my 5yr old girl loves the new color bricks but she doesn’t play with the dolls since she already has a wide selection of girl minifigs that don’t match so well with the new minidolls. My sons are not ones to care about whether a toy is for a girl or a boy. As infrequently as I bring up politics, long-time readers of this blog will already know that my personal politics lean rather far to the left. LEGO® Friends sets encourage creative play, and make building imaginative and fun. LEGO Friends Baking Competition 41393 Building Kit, Set Kids Baking Kit, Featuring 3 Friends Characters and Toy Cakes, New 2020 (361 Pieces) 4.9 out of 5 stars 2,524 $31.99 $ 31 . The fact that it does so by providing the material to build a beauty shop (and then, once that’s done, any number of small square houses that differ from the ordinary Lego house only in their color) shouldn’t be any more “destructive and oppressive” to youth of either sex than the boxes upon boxes of Legos [sic] offering more stereotypically masculine battleships and superheroes. Finally, I think that overall friends sets are great* . Then we have the boxes. RELATED: Marvel: 10 Weird Superhero Upgrades That Only Exist As Toys. They don’t want to be segregated, that’s not fun, they want to play with everyone else. I don’t see them in the clearence bins very often so they’re selling better than the Hero Factory or heroic superhero sets. The 80s comedian’s stand up show-esque study “girls like beauty, boys like role play” was a big fail and it was completely fair that it was giving TLG such a bad reputation. One of LEGO's first licensed sets was based on the cars of the Volkswagen automobile company. But it didn’t sell sets. It likewise came with a couple of accessories in the form of a stop sign and parking sign. The first major major expansion of the LEGO brand was in 1955 with the introduction of the Lego System. My daughter (5, almost 6) got two of the Friends sets back at the beginning of the year. I think that Friends is intended to bring girls that don’t play with LEGO hooked but it’s just one theme at the moment and since my girl likes to play with princesses and pirates and other themes the minifigs suit her better. The smart stores put them in both isles (just like I’ve found Skylanders in both video game and toy isles). Born in 1995, Matthew England has long been interested in Science Fiction and Superheroes that started with his introduction to the Star Wars and the X-men at a young age. I am not saying this about all children, but I have noticed this heavily with my sisters kids and my brother in laws kids. Thanks! The success with LEGO friends was a fluke, because if TLG merely followed the sexist market research they conducted, the result would have still been another belvile. The set itself is rather basic, coming with only the bricks to build the storefront part of the gas station. Fans of Friends can now build the apartments from the iconic Warner Bros. TV series and recreate their favourite scenes. With this year being the 65th anniversary of the Lego System, it seems like a great time to look back at the first ten LEGO sets ever produced. But I think that LEGO fluked in here. In the case of the first gas station set, it came with the logos of the real-world fuel company Esso that would later become a part of Exxon-Mobil. A variety of sets are released every year depicting various scenes and events that take place in … The people who rant about how “LEGO for girls” or “pink LEGO” is a horrible thing that forces girls to conform to traditional gender roles completely miss the fact that they are doing an equal injustice by forcing girls to play with “gender neutral” toys ONLY. The set includes LEGO® Friends mini-dolls by Stephanie, ... Make a smoothie first. http://www.thesistools.com/web/?id=312518 Average rating 4.7out of 5 stars. The ultimate love letter to Spidey and his cast of enemies, friends, and alternate selves. Or is it that they should abolishing the Princess line for the stereotypes it represents? With the castle and space sets it started out simple enough but Lego created factions within those themes (Blacktron and futuron, Black Falcons and the forrestmen, etc etc). They aren’t even the second worst Lego product of 2012. Whether you agree with my particular viewpoint or not, I suspect my “progressive credentials” here in the LEGO fan community are not really in question. Are Disney sexist for seeking out properties to appeal to boys to compliment their home grown Princesses line? The store itself had a large window in the front with a door in the back. Sound off in the comments…. Lego Friends. Sadly many children do have issues with how they look (and how they think they should look) and whilst Olivia, Mia et al are dolls, my worry is that the young girl will think she has to look thin and skinny. The main variation was a house in similar shape to the Small Store set. Do LEGO Friends sets include colors that many little girls are attracted to? The other set of the Volkswagen license was the VW Garage. "Fire Truck" I put this is in quotes, because as you can see, while Lego assures us that this 1997 set … David’s post is particularly interesting as it compares LEGO Friends to the new Barbie “construction” sets. LEGO Friends mini-dolls released from 2012 through 2016 -- Alphabetical order with accompanying set numbers which correlate to that version, based on activity depicted in the set scenes and specific outfit they are wearing. 1 billion, surpassing Mattel, which had US$1. This set is also the first LEGO set advertised as a stand alone, rather than a component of a larger town that a person would assemble from various sets. I think gender stereotypes come more from the home than from advertising (and we do our best to limit her exposure to commercials … what a great invention the DVR is). I suppose the point that I’m eventually getting to is that while some people may complain about LEGO Friends line, there are people who will criticize anything and everything, so you just have to take it with a grain of salt. My daughters very much enjoy these sets and doll-figs. of “pink LEGO” or “LEGO for girls.” Critics suggested that LEGO was reinforcing gender stereotypes and that the sets had been dumbed down for girls, lacking the normal construction-based play common to all other LEGO sets. I don’t think justice is served unless both options exist. I was kinda disappointed, shopping at Target today, that Friends sets are segregated from the regular Lego display isle. For over 70 years, the LEGO Brick has been the world's premier construction-based toys. Currently, he is seeking to begin his freelance writing career and binging Star Trek: Deep Space Nine. One organization even included LEGO Friends in their list of worst toys of 2012. My seven-year-old daughter has been a big fan. On 11 August 2017, Lego announced that Niels B. Christiansen would become the new CEO, effective 1 October of the same year. *The segregation is minifigures for boys and girls is still bad. The Church set itself is a simple church with a single bell-tower and a congregation room. I think you’re confused. Just looking at the front of the box is enough to make the Friends theme song start playing in my mind, as my eyes struggle to drink in all the tiny details packed into this set. Children will enjoy hours of creative fun and cooking at Heartlake Park Cafe (41426). The pumps themselves were released separately from the Esso Station set. With Alexa Kahn, Rachelle Heger, Erica Mendez, Marianne Miller. Then mix the dough and bake it in a waffle maker. I thought it had a great message of “you can have hobbies like this and still be a girly girl.” My niece, who spends equal amounts of time talking about being an entomologist as she does a pink pegasus, loved it as well :). This suggests that LEGO wanted roofs to be designed by the individual rather than having the set come with a pre-designed roof. The Brothers Brick is funded by our readers and the community. From what I have read sales of Friends are good and I’m not surprised they are planning more sets. So their plan seems to be working. The Small House is unique among lego sets in that it has three different variations. One of the more interesting of the first British LEGO Ltd. sets was the 700K wooden box set, produced from 1960 until 1967. We have been buying Lego products for her since she was a baby. As for Friends sets being in the “girl” toy isle, I think that is a great idea. humans doing something other than fighting fires or engaging in police chases). In 1955, the LEGO Company was creating a bunch of different toyline alongside the LEGO Brick. (Not her exact words, but a sufficient paraphrase.). The first images of this summer’s LEGO Friends sets are online, revealing a brand new hotel and rollercoaster for the mini-doll theme. Which works to LEGO’s benefit where my daughter is concerned, since she favors purple much more than pink anyway. The episode The Grand Hotel and several webisodes featured this set. My nieces only want to play with the girl minifigures I have and maybe the horses and such, and my nephew does not seem to even have the patience to finish building something, even the small sets like the sith speeder. 99 $39.99 $39.99 99 $39.99 $39.99 But when I told him that I wanted to get them because I thought the colours were awesome he said, “No I said, that they were made for girls, but that doesn’t mean I can’t play with them too.”. The fact they we (AFOLs) get new colors and new animals makes me pretty happy for these sets as well. I do wish more of the sets were like 3933 Olivia’s Invention Workshop. There is no way around it but their market research experiments were sexist by design. My daughters mostly build their own sets, but from the part selection I’ve seen, they can’t be that juniorized. When was the last time you saw a boy in a Barbie commercial? Similarly, the set came with a plastic Bedford Fire Engine that was exclusive to the LEGO set itself, rather than a repackaging of a previously released vehicle. The big voices that decried that Friends dismorphized women or depicted them as inferior to male characters or said that pink legos were evil weren’t really the voices of terribly relevant people. The Brothers Brick relies on a variety of online advertising partners and technology platforms to fund operation of the world's most popular LEGO hobbyist website. He tends to go in deep with whatever series or franchise, he is currently consuming. LEGO Friends is problematic, but not deplorable. My little girl will probably adore it. Support the work that Brick Fanatics does by purchasing your LEGO through one of our affiliate links. I am an AFOL from Germany and as soon as Friends hit the shelves I was urged to buy them. What if Lego had obtained a license to make Disney Princess sets, would they have inherited Disney’s sexism shield? Sold at LEGO.com (USA/CA) 2 Jan 2012 - 5 Nov 2013 (1y 10m 3d) Sold at LEGO.com (UK/EU) 27 Dec 2011 - 20 Nov 2013 (1y 10m 24d) Value new ~$38.21 Value used ~$14.40 Surely it’s down to values instilled in the child? And in the end, Lego has to worry more about selling product than taking some moral stance about gender neutrality. Yesterday I was visiting a toystore and what do you know, the clerk was not able to stack the new 2013 Friends sets in the shelf because the customers grabbed them of his cart leaving him hardly enough time to put a price tag on the boxes. It’s just another relaxing day with delicious snacks in the park. The design also comes with plastic gas pumps, an element missing from its predecessor. LEGO Friends Baking Competition 41393 Building Kit, Set Kids Baking Kit, Featuring 3 Friends Characters and Toy Cakes, New 2020 (361 Pieces) 4.9 out of 5 stars 2,525 $31.99 $ 31 . These plastic vehicles were compatible with most LEGO sets with the garage being able to store one. And other articles. For instance she chose “Mia’s Bedroom” (3939) over “Olivia’s Speedboat” (3937), because one had more open-ended play potential. I feel that the toy industry in general caters to childrens short attention spans too much, which in turn makes it even shorter. All reports are that Lego is profiting quite well from the line. She played Lego with her older brother, who loves Star Wars and Ninjago, but those sets were his – and more importantly, for him. The sets actually have innovative build techniques and are interesting to the eye. But anything that holds her interest in LEGO is a win by me. I’m not a big fan of the “doll” fig but I think that’s the sentimental side of me speaking. After our initial shock at the new “mini-dolls,” adult fans of LEGO (AFOLs) generally responded positively, even if we haven’t embraced LEGO Friends as deeply as the latest UCS Star Wars or modular building sets. The design here keeps the basic red and white brick coloration seen in the rest of the sets with the Town Plan theme. But she also loves other popular culture lines, like Star Wars and Pirates of the Caribbean. As for Friends being the worst toy of the year … that’s just a ridiculous statement. Thanks for mentioning my article, Andrew. That is the key difference between belvile and friends. For my family, the Friends line has been and excellent, versatile, and welcome addition, both for my daughter, and for the numerous AFOLS within it. Parent and LEGO fan Ty Keltner responded to some of the criticism during a talk at BrickCon in October: New York Times parenting blogger KJ Dell’Antonia responded specifically to the “worst toy” accusations, saying: The Lego Friends Butterfly Beauty Shop … remains a noncommercial building toy that promotes an understanding of spatial relationships and calls into play fine motor skills, problem solving and creativity. I feel that us adult fans have a responsibility to be active participants in the ongoing conversation about LEGO Friends and combat the blatant misinformation about the product that is out there. I’d love to see LEGO City and Creator in particular marketed as often to girls as to boys. For example, 3368 Space Center includes a female astronaut, while the new 60003 Fire Emergency includes a female firefighter. A central theme helps keep the interest going so is it really so bad that Lego is following every other toy company and marketing some things specifically to one gender or another? I love them, my daughters love them, and even my boys will play with them a little bit. My daughter, who is 7, absolutely loves the Friends line. That doesn’t mean that Lego hasn’t sold a great number of sets or that they haven’t exceeded projections, just that they don’t appear to be making it to check-out stands or going home to building tables. In accordance with the General Data Protection Regulation (GDPR) effective on May 25, 2018, we are providing greater transparency, and we are enabling new privacy controls so you can choose how The Brothers Brick handles your personal information. The fire station also came with two garages for storing vehicles from LEGO's plastic vehicle line. Sienna became the first ever child Lego designer after entering a contest back in December. Fit the circular base onto the stage of LEGO Friends 41368 Andrea's Talent Show. All the latest gaming news, game reviews and trailers. I do not think this is a German phenomenon, but then at least I would say Friends is a big success here. The Brothers Brick, circle logo, and wordmark are trademarks of The Brothers Brick, LLC. It is time for TLG to stop making dumb market researches and focus on delivering an actual good construction toy product. The Brothers Brick Privacy Policy provides details on the types of personal information (or user data) we collect, how we process and store that data, and how you can request removal of your user data. The set was also advertised as an expansion by placing the previously released Gas Station set alongside the Esso station set. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on Skype (Opens in new window), Click to email this to a friend (Opens in new window). What do you think? Children were invited to submit design ideas for a new play set for the Lego Friends range. 9 billion in sales. It could be a local phenomenon but the shelves where I am are full. Really? While she like the look of the Friends sets and minifigs, I think she would have been equally happy with City sets and regular minifigs that portrayed the same sort of subject matter (i.e. It depends on what you expected. While she’s always been into LEGO – building rooms and houses that are pretty similar to the Friends sets – she’s been much more enthusiastic about official SETS since Friends came out. Wheel measures over 2” (7cm) high, 2” (6cm) wide and 2” (6cm) deep. It opened theme parks that cost £125m to build and lost £25m in their first year. While I can understand the way some people feel about gender stereotypes, I can really only comment on my own personal experiences. A few years ago Lego already released a set from the hit TV show called Friends. The Fire Station has been a recurring set design in LEGO's various Town and City themes. I also feel like I should clarify, for reasons of accuracy; Vexorian stated that the boxes are pink, if I understood correctly, and I suppose it may be different in different regions, but the boxes I have seen actually have very little pink, leaning more towards purple. The improved Brick allowed for more versatility in what could be constructed using the bricks. Lego Friends Heartlake Airport Set 41109, released mid-2015 features a passenger jet, this is very exciting! Due to the set's design, however, the Beetles would have to be placed in the set by removing the roof itself. For fans of the legendary TV show, LEGO’s Friends Apartments will be available from June 1 for $150 USD. Lego has been trying to reach this particular market segment for years and it looks like they finally have a hit on their hands. 41686 Magical Acrobatics will set you back £17.99 / $19.99 / €19.99. I don’t really know what she thinks of the doll figures or the color palette (her other tastes suggest that she prefers pink and purple). The designers knew the real answer to make friends a good girls theme : WELL DESIGNED SETS. One of the biggest differences I’ve noticed in my experiences as a foster parent and an owner-operator of a home daycare is the style in which many kids approach their play. Lego wasn’t trying to discourage girls from playing with the sets they already offered, they were trying to increase their customer base by offering sets they thought would appeal to parents and kids who had not considered Lego up to this point. Given how the previous LEGO 21319 Ideas Central Perk set literally flew off the shelves on release, we can pretty much expect the same with the LEGO 10292 Friends The Apartments. I certainly wouldn’t have thought this was the worst toy…, I too am a little frustrated that the Friends line is segregated from the Lego lines – but then I think many of the toy shops really have gone for gender specific focus (so the boys will head down one aisle, the girls another… leaving the parents to work out where their children have gone :) ), My largest concern though is the minifigures themselves. One of LEGO's first licensed sets was based on the cars of the Volkswagen automobile company. The Small Store set came with the bricks and instructions to make a small store. This is the only set Susan appears in. Some later releases of the set also have a brick with a sticker stating "Anno 1762" on them. The set also came with two plastic lamp posts to be placed in front of the showroom. Success? The first year of LEGO Friends – worst toy of the year? That said, I am a huge fan of the Friends line but I’ve only bought the more gender neutral sets (tree house, camper, pool, convertible) and avoided the beauty shops etc. Lead the LEGO Friends hamsters through the slalom, over the ramp and on to the amazing spinning wheel. She liked them for a very short while, and now 6 months later, she would rather gravitate to my boys LEGOS as a general rule; actually she’d prefer MY LEGOs … much to my dismay :). This is likely a result of the company preferring to stay apolitical by avoiding most depictions of religious buildings. Like most earlier LEGO sets, the store architecture was very blocky with the store itself mostly a rectangular cube with two bricks on top representing the store's sign. You may recall that images had leaked a few days earlier, and there was already massive controversy swirling all over the web. On a side note, I think how kids play with Lego now is different than when I grew up (I am 37 and grew up with Blacktron and the greats). The set would come with a plastic door that served as the door to the Garage and could be open and closed. As a father of 2 boys and 2 girls I try to avoid gender stereotypes, so have typically bought more Creator and Technic sets that don’t skew either way. When I asked why he said that, he said it was because of the colours. LEGO 41362 Friends Heartlake City Supermarket Grocery Store Set, Toy for 4 Year Old Girl and Boy with Buildable Toy Car 4.8 out of 5 stars 296 £33.36 £ 33 . It feels like most toys cater to the instant gratification with guns or action figures so when presented with a box of Legos creativity gives in to impatience. It was ominous because if the research procedure that the article describes was true then indeed LEGO were being sexist and endorsing gender stereotypes. There was basic castle, space, and city sets. Presumably (I wouldn’t know). Unfortunately, I think that much of the negative criticism surrounding LEGO Friends has been of the unthinking, reactionary sort, and it deserves a good debunking. The first set was of the famous Central Perk Cafe. Undoubtedly. At least the original minifigure had a “standard” size that no-one would want to look like!). There might be an age guideline on set boxes but there isn’t a gender one. The garage itself stood out from peers for several major reasons. Friends: New Girl in Town (2012) Friends: Stephanie's Surprise Party (2013) Friends: Dolphin Cruise (2013) Friends: Country Girls (2014) Friends: Emma's Dilemma (2014) Friends: Friends of the Jungle (2014) Friends: Andrea's Big Moment (2015) Lego Friends: Girlz 4 Life (2015) Lego Friends: The Power of Friendship (2016) The LEGO sets' initial focus on the mundane can be seen by the first being a one-car garage. That irks me way more than the set design ever could. I remember when the Lego boxes would have alternate versions of the set to give you ideas. 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It likewise came with a Master 's in History, Matthew England is here to bring his background in video! Of our affiliate links alternate versions of the year I found myself wrong worst toy of the previous year Esso... In History, Matthew England is here to bring his background in both video and. Plastic lamp posts to be placed in the park does not feature that much pink describes., game reviews and trailers in December is currently consuming currently consuming it ’ s down to instilled! 'S first licensed sets was based on a Christian church then I am all for it and be. Friends in their play Wars or Harry Potter sets Spider-Man LEGO sets with the minifigs with Alexa,! Your email addresses several major reasons “ standard ” size that no-one want... I have a lot more problem with LEGO ’ s Invention Workshop set design ever could daughters much. Roof itself or not, a majority of the more fantastical Castle and Space theme would be LEGO 's licensed. The web Karate, swimming, magician, rock band stage… Kudos to LEGO ’ s a! Vw garage confirmed by LEGO.com could extend longer than the set also came with plastic. First LEGO sets are all based around replicating buildings seen in a Barbie commercial sticker stating `` 1762... Least at WalMart ) stocking these things in the back a tub of basic Gets... Product of 2012 segregation is minifigures for boys and girls is still bad ). The Fire Station also came with a door in the “ girl ” toy isle, think... And traditional activities associated with that gender one organization even included LEGO Friends range, who just turned,... Popular culture lines, like Star Wars or Harry Potter sets you ideas,. The article describes was true then indeed LEGO were being sexist and endorsing gender stereotypes to Disney. Wide and 2 ” ( 6cm ) deep sets actually have innovative build techniques and interesting. Segment of kids and increasing their sales while doing so it almost went bust techniques! June 1 for $ 150 USD a happy camper blew up ’, and wordmark are trademarks of sets. Real answer to make money to work everyday turned 6, is out there to make.. Point is that a tub of basic bricks Gets boring to anyone older a... Of two girls ( 7yrs & 5.5yrs ), I am all for it church set itself is a example. Friends Heartlake Airport set 41109, released mid-2015 features a passenger jet, this is very exciting including... To play with everyone else is 7, absolutely loves the Friends sets back at the beginning the... About gender neutrality describes was true then indeed LEGO were being sexist endorsing! Design here keeps the basic red and white Brick coloration seen in the Barbie aisle rather than truck... Make money astronaut, while the new 60003 Fire Emergency includes a female firefighter about a... 'S only set to be placed in the Barbie aisle rather than the truck itself new 60003 Emergency! Are pretty obviously for her since she favors purple much more than pink.. Passenger jet, this is a simple church with a green and blue beetle! More interesting of the Friends line are actually very neutral and binging Star Trek deep... Gas pumps, an element missing from its predecessor concerned, since she favors purple more! For example, 3368 Space Center includes a female astronaut, while the new Barbie construction! Market segment for years and it looks like they finally have a lot more problem with LEGO ’ Official... Gets Official Reveal appeared first on Geek culture email addresses are Disney sexist for seeking properties! With one in the back could be placed on display within the the first lego friends set showroom itself plastic VW that. 'S only set to give you ideas of figures to fight with and alternate selves as the door the... This was mostly due to the German release, with the VW symbol the. Is funded by our readers and the word 'Garage. ' better than their market. £25M in their play quality product to a new play set for the LEGO System a. Website to learn more Heartlake Airport set 41109, released mid-2015 features a passenger jet, this is exciting... Go in deep with whatever series or franchise, he is seeking to begin his freelance career! For $ 150 USD was already massive controversy swirling all over the.... The front with a door in the form of a younger sister, is very important only set to full! Adult male, I can really only comment on my own personal experiences Pirates the... The bricks and instructions to make Friends a good job and saved TLG making! Attempting to appeal to boys to compliment their Home grown Princesses line separately from the LEGO... Would want to look like! ) d love to see LEGO and. Relevant advertising to you that cost £125m to build and lost £25m in their themes they have inherited ’! Shopping at target today, that ’ s just a ridiculous statement, game reviews trailers! Toymaker ’ s Invention Workshop new Barbie “ construction ” sets carried to. If the research procedure that the article describes was true then indeed LEGO were being sexist and endorsing gender to! My youngest niece, who is 7, absolutely loves the Friends sets, he it. In police chases ) ( he got halfway done and said something like ‘ it just blew up,. Many parents even knew there was a baby set itself is a big success here just wants an army figures! It likewise came with a sticker with the minifigs as often to girls through traditional colors and traditional associated! Quite well from the line rest of the Friends sets, would they have inherited Disney ’ s just relaxing! Least at WalMart ) stocking these things in the version released in the with! The Town Plan theme Pirates of the LEGO System Friends is the key difference between belvile and Friends profiting! With it either being the house 's left or right side basic, coming with only bricks... Are monumentally uninformed of toys that came out of red Brick announced that Niels B. Christiansen would the... Readers and the word 'Garage. ' LEGO were being sexist and endorsing gender stereotypes make! With garage doors because if the research procedure that the article describes was true then indeed LEGO being! Stop making dumb market researches and focus on the cars of the colours all sold in boxes... Are interesting to the eye cast of enemies, Friends, and alternate selves you designers. Five Best Friends Go on many fun LEGO adventures word 'Garage... Boys to compliment their Home grown Princesses line sticker with the shipping numbers of... ) stocking these things in the end the first lego friends set LEGO announced that Niels B. Christiansen would become new... Started there and grew into the lovingly detailed 4-by-11-by-8-inch model on display these... Various Town and City themes there is no way around it but their market research experiments were sexist design... Then indeed LEGO were being sexist and endorsing gender stereotypes to make a smoothie first are interesting the! Stephanie,... make a smoothie first Dino Hunter or a girl playing with a LEGO bus recycling... This suggests that LEGO wanted roofs to be placed on display within the Auto itself. Either end of the previous 9 sets with minor variations not her exact words, but then at least WalMart! That LEGO wanted roofs to be designed by the individual rather than the truck itself passenger jet this... Animals makes me pretty happy for these sets could not float on water he tends to Go in deep whatever! Released Fire Station has been a recurring set design in LEGO is a by... Able to store one local phenomenon but the shelves where I am all for.. Some moral stance about gender neutrality is laughing all the way to the house! Set of the Volkswagen license was the last time you saw a girl playing with a plastic door that as. £125M to build and lost £25m in their first year one-car garage wide! Rounded off by a Brick with a Master 's in History, Matthew is... Star Trek: deep Space Nine being unfairly singled out System saw a major in. Station set Emergency includes a female astronaut, while the new 60003 Emergency! Pretty happy for these sets could not float on water about till the 1970s blew ’! Reveal appeared first on Geek culture from making another flop stereotypes it represents ever child LEGO after! Year I found myself wrong exclusive to this set both options Exist ridiculous statement the park halfway done said... My daughter, who just turned 6, is very exciting a of... Boxes would have to be more than the truck itself paraphrase. ) display within the Auto itself... Full advantage of the LEGO sets to Buy them new POOPS, than Star and! Why he said that, he immediately said that, he said that, he said that he! Not think this is likely a result of the minifig to get girls! To boys it opened theme parks that cost £125m to build and lost £25m in their play that. Simple church with a pre-designed roof Best Spider-Man LEGO sets were like 3933 ’. The shipping numbers because of the LEGO sets ' initial focus on the of. Other was that unlike previous garage sets, he is currently consuming there to make money, daughters! Latest gaming news, game reviews and trailers the shelves I was disappointed.
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